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INBOUND 2.0: How to Nurture Your Leads Through the Sales Funnel (Attendees to this session must have attended INBOUND 1.0: Your Online Strategy Simplified)
You’ve created a digital strategy that is attracting visitors to your site. Now what do you do with them?
People like to do business with people they know and trust. An effective lead nurturing campaign will build a relationship with your leads, establish yourself as an expert all while creating trust. Expanding on the topics covered in the INBOUND 1.0 session, this workshop shows you how to capture those leads by offering beautiful, useful, generous content that nurtures them through the buyer’s journey (sales funnel) and beyond.
Putting the Inbound Marketing theory to use, we will talk about growing your loyal community, instead of growing your lists. Attendees will leave this session with a clear understanding of not only how a lead nurturing campaign is vital to sales growth, but they will have the practical tools to implement this strategy immediately.
TOPICS COVERED: How lead nurturing keeps the sales funnel full, industry best practices, marketing automation, identifying content for each stage of the buyer’s journey, MQL’s and an SQL’s, the basics of search engine optimization, repurposing existing content, and how to craft effective calls to action (CTA’s).