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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20201105T210000Z
DTEND:20201105T230000Z
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SUMMARY:2020 11 05 How to drive more Traffic to your Website
DESCRIPTION:Search Engine Marketing and Analytics for Your Website\nCOURSE DESCRIPTION\n\n\n93% of online experiences begin with a search engine. Understanding how to improve your visibility in Google and other search engines is crucial for driving traffic to your website. Learn free online tools to find out who your website visitors are\, what they're searching for\, and how you can get more visitors and paying customers.\n\nThis seminar will provide you with an overview of the digital ecosystem including search engines and analytics. Join our digital marketing expert Warren Thompson\, Co-Founder of Ollo Metrics as he helps you learn who your customers are and how they find you online.\n\nWHAT WILL I LEARN?\n\n\n	\n	The steps to setting up your Google Analytics account (free checklist provided)\n	\n	\n	Free methods to learn more about your customers with real data\n	\n	\n	How to find your "rock star" products\, services\, or staff that are attracting visitors\n	\n	\n	Ways to figure out your competitors' marketing strategy and use it to your advantage\n	\n	\n	Learn what search terms your visitors are using and better target people like them\n	\n	\n	Improve user experience by removing confusing pages or poor navigation design\n	\n	\n	Tips on improving your website's ranking on search engines for search engine optimization (SEO)\n\n	\n\n	Presented by:\n\n	\n\n	Small Business BC
X-ALT-DESC;FMTTYPE=text/html:<strong><span style="color:#000000\;"><span style="font-size:18px\;"><span style="font-family: &quot\;Gotham A&quot\;\, &quot\;Gotham B&quot\;\, Verdana\, sans-serif\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 500\; letter-spacing: normal\; text-align: start\; text-indent: 0px\; text-transform: none\; white-space: normal\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; background-color: rgb(255\, 255\, 255)\; text-decoration-style: initial\; text-decoration-color: initial\; display: inline !important\; float: none\;">Search Engine Marketing and Analytics for Your Website</span></span></span></strong>\n<h4 style="margin: 40px 0px 15px\; padding: 0px\; box-sizing: border-box\; text-transform: uppercase\; font-weight: 500\; font-style: normal\; line-height: 1.25\; font-family: &quot\;Gotham SSm A&quot\;\, &quot\;Gotham SSm B&quot\;\, Verdana\, sans-serif\; font-size: 1.8rem\; color: rgb(0\, 0\, 0)\; font-variant-ligatures: normal\; font-variant-caps: normal\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; white-space: normal\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; background-color: rgb(255\, 255\, 255)\; text-decoration-style: initial\; text-decoration-color: initial\;"><span style="font-family:arial\;"><u><span style="color:#000000\;"><strong><span style="font-size:16px\;">COURSE DESCRIPTION</span></strong></span></u></span></h4>\n\n<div class="tribe-events-single-event-description tribe-events-content" style="margin: 0px\; padding: 0px\; box-sizing: border-box\; max-width: 100%\; width: 734.713px\; color: rgb(0\, 0\, 0)\; font-family: &quot\;Gotham SSm A&quot\;\, &quot\;Gotham SSm B&quot\;\, Verdana\, sans-serif\; font-size: 14px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 300\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; white-space: normal\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; background-color: rgb(255\, 255\, 255)\; text-decoration-style: initial\; text-decoration-color: initial\;">\n<p style="margin: 0px 0px 10px\; padding: 0px\; box-sizing: border-box\; line-height: 1.7\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span data-sheets-userformat="{&quot\;2&quot\;:33559427\,&quot\;3&quot\;:{&quot\;1&quot\;:0}\,&quot\;4&quot\;:[null\,2\,15987699]\,&quot\;10&quot\;:0\,&quot\;11&quot\;:4\,&quot\;12&quot\;:0\,&quot\;15&quot\;:&quot\;arial\,sans\,sans-serif&quot\;\,&quot\;28&quot\;:1}" data-sheets-value="{&quot\;1&quot\;:2\,&quot\;2&quot\;:&quot\;93% of online experiences begin with a search engine. Understanding how to improve your visibility in Google and other search engines is crucial for driving traffic to your website. Learn free online tools to find out who your website visitors are\, what they're searching for\, and how you can get more visitors and paying customers.&quot\;}" style="margin: 0px\; padding: 0px\; box-sizing: border-box\;">93% of online experiences begin with a search engine. Understanding how to improve your visibility in Google and other search engines is crucial for driving traffic to your website. Learn free online tools to find out who your website visitors are\, what they&rsquo\;re searching for\, and how you can get more visitors and paying customers.</span></span></span></p>\n\n<p style="margin: 0px 0px 10px\; padding: 0px\; box-sizing: border-box\; line-height: 1.7\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span data-sheets-userformat="{&quot\;2&quot\;:33559427\,&quot\;3&quot\;:{&quot\;1&quot\;:0}\,&quot\;4&quot\;:[null\,2\,15987699]\,&quot\;10&quot\;:0\,&quot\;11&quot\;:4\,&quot\;12&quot\;:0\,&quot\;15&quot\;:&quot\;arial\,sans\,sans-serif&quot\;\,&quot\;28&quot\;:1}" data-sheets-value="{&quot\;1&quot\;:2\,&quot\;2&quot\;:&quot\;This seminar will provide you with an overview of the digital ecosystem including search engines and analytics. Join our digital marketing expert Warren Thompson (HYPERLINK)\, Co-Founder of Ollo Metrics as he helps you learn who your customers are and how they find you online.n&quot\;}" style="margin: 0px\; padding: 0px\; box-sizing: border-box\;">This seminar will provide you with an overview of the digital ecosystem including search engines and analytics. Join our digital marketing expert&nbsp\;<a href="https://smallbusinessbc.ca/contributor/warren-thompson/" style="margin: 0px\; padding: 0px\; box-sizing: border-box\; color: rgb(0\, 147\, 208)\; text-decoration: none\;">Warren Thompson</a>\, Co-Founder of Ollo Metrics as he helps you learn who your customers are and how they find you online.</span></span></span></p>\n\n<h4 style="margin: 0px\; padding: 0px\; box-sizing: border-box\; text-transform: uppercase\; font-weight: 500\; font-style: normal\; line-height: 1.25\; font-family: &quot\;Gotham SSm A&quot\;\, &quot\;Gotham SSm B&quot\;\, Verdana\, sans-serif\; font-size: 1.8rem\; color: rgb(0\, 0\, 0)\; font-variant-ligatures: normal\; font-variant-caps: normal\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; white-space: normal\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; background-color: rgb(255\, 255\, 255)\; text-decoration-style: initial\; text-decoration-color: initial\;"><span style="font-size:18px\;">WHAT WILL I LEARN?</span></h4>\n\n<ul style="margin: 20px 0px 0px 20px\; padding: 0px\; box-sizing: border-box\; list-style: disc\; color: rgb(0\, 0\, 0)\; font-family: &quot\;Gotham SSm A&quot\;\, &quot\;Gotham SSm B&quot\;\, Verdana\, sans-serif\; font-size: 14px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 300\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; white-space: normal\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; background-color: rgb(255\, 255\, 255)\; text-decoration-style: initial\; text-decoration-color: initial\;">\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\; display: block\; position: relative\;">\n	<p style="margin: 0px 0px 0.5em\; padding: 0px\; box-sizing: border-box\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span style="color:#000000\;">The steps to setting up your Google Analytics account (free checklist provided)</span></span></span></p>\n	</li>\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\; display: block\; position: relative\;">\n	<p style="margin: 0px 0px 0.5em\; padding: 0px\; box-sizing: border-box\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span style="color:#000000\;">Free methods to learn more about your customers with real data</span></span></span></p>\n	</li>\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\; display: block\; position: relative\;">\n	<p style="margin: 0px 0px 0.5em\; padding: 0px\; box-sizing: border-box\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span style="color:#000000\;">How to find your &quot\;rock star&quot\; products\, services\, or staff that are attracting visitors</span></span></span></p>\n	</li>\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\; display: block\; position: relative\;">\n	<p style="margin: 0px 0px 0.5em\; padding: 0px\; box-sizing: border-box\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span style="color:#000000\;">Ways to figure out your competitors&#39\; marketing strategy and use it to your advantage</span></span></span></p>\n	</li>\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\; display: block\; position: relative\;">\n	<p style="margin: 0px 0px 0.5em\; padding: 0px\; box-sizing: border-box\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span style="color:#000000\;">Learn what search terms your visitors are using and better target people like them</span></span></span></p>\n	</li>\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\; display: block\; position: relative\;">\n	<p style="margin: 0px 0px 0.5em\; padding: 0px\; box-sizing: border-box\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span style="color:#000000\;">Improve user experience by removing confusing pages or poor navigation design</span></span></span></p>\n	</li>\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\; display: block\; position: relative\;">\n	<p style="margin: 0px 0px 0.5em\; padding: 0px\; box-sizing: border-box\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span style="color:#000000\;">Tips on improving your website&#39\;s ranking on search engines for search engine optimization (SEO)<br />\n	<br />\n	Presented by:<br />\n	<br />\n	Small Business BC</span></span></span></p>\n	</li>\n</ul>\n</div>\n
LOCATION:Virtual Webinar
UID:e.2359.1008
SEQUENCE:3
DTSTAMP:20260426T074931Z
URL:https://business.cloverdalechamber.ca/events/details/2020-11-05-how-to-drive-more-traffic-to-your-website-1008
END:VEVENT

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